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Countless charities state “We would never call our supporters at home.” The perception is that “tele-fundraising” is just a polite way to say “tele-marketing” and calling your supporters at home, to ask for donations, will do nothing except create negative feelings and upset supporters.

The reality is: nothing could be further from the truth.

Many small and large, for profit, companies use the phone to generate leads, drive sales or up-sell current customers.

For the most part, in these programs the name of the game is: volume.

When you make enough phone calls and create a positive donor experience, a percentage will say yes.

If executed properly, not only can tele-fundraising develop substantial revenue but it can be an interactive, two-way conversation with a supporter, that helps foster an extended relationship and goodwill.

Not only is a “tele-fundraising” call a chance to ask for a donation but it’s the perfect opportunity to use the call to thank donors for previous gifts and share with them some of the accomplishments that have happened, thanks to their support.

Donors love to hear and talk about the foundation or cause they are passionate about and hearing a live voice, sincerely say, “Thank You” has a profound impact.

In today’s competitive fundraising world, using the phone as a source of revenue and stewardship has never been more useful.

When many people hear the word tele-marketing, the first impression that comes to mind is: the annoying call in the middle of supper by a caller who mangles your name and then moves into an aggressive sales pitch about something you have no need or interest.

What makes these calls even more irritating is that the tele-marketer never seems to listen to anything you have to say.